Olivia Hoffman
Graphic Designer
Commune
Branding Project
Context: A branding project developed for Commune, a woman-owned home goods store that previously operated without a cohesive visual identity or website. The project established a complete brand system across logo design, digital presence, and supporting brand applications.
This was created for a school project.
Goal: To create a refined and approachable visual identity that reflects the store’s curated, community-oriented atmosphere while improving brand recognition and establishing a stronger online presence for both local and visiting customers.
Tools used: InDesign, Photoshop, Illustrator, Figma